Marks & Spencer Brand Identity | Brand Archive

Logo

Type

Optima

Designer

Hermann Zapf

Released

1958

Foundries

Bitstream

Linotype

Stempel

Compugraphic

Avenir

Designer

Adrian Frutiger

Released

1988

Foundry

Linotype

Color

Hex

#004632

RGB

0, 70, 50

CMYK

100, 0, 29, 73

Hex

#006432

RGB

0, 100, 50

CMYK

100, 0, 50, 61

Hex

#BEDC50

RGB

190, 220, 80

CMYK

14, 0, 64, 14

Hex

#96C8AA

RGB

150, 200, 170

CMYK

25, 0, 15, 22

Hex

#506419

RGB

80, 100, 25

CMYK

20, 0, 75, 61

Hex

#7DB973

RGB

125, 185, 115

CMYK

32, 0, 38, 27

Hex

#BEE682

RGB

190, 230, 130

CMYK

17, 0, 43, 10

Hex

#9C8F69

RGB

156, 143, 105

CMYK

0, 8, 33, 39

Hex

#FFFFFF

RGB

255, 255, 255

CMYK

0, 0, 0, 0

Art Direction

Application