Afterpay Brand Identity | Brand Archive

Logo

Type

Italian Plate No.2 Expanded

Designer

Jonas Hecksher

Released

2016

Foundry

Playtype

Color

Hex

#B1FCE4

RGB

177, 252, 228

CMYK

30, 0, 10, 1

Hex

#5B9E9A

RGB

91, 158, 154

CMYK

42, 0, 3, 38

Hex

#357F71

RGB

53, 127, 113

CMYK

58, 0, 11, 50

Hex

#2C3F38

RGB

44, 63, 56

CMYK

30, 0, 11, 75

Hex

#FFFFFF

RGB

255, 255, 255

CMYK

0, 0, 0, 0

Hex

#000000

RGB

0, 0, 0

CMYK

0, 0, 0, 100

Art Direction

Application